Dayuse.com reveals its new brand campaign

Hospitalitynet.org

Dayuse.com, the premier solution for daytime hotel reservations worldwide, is launching its new brand campaign, the "Dayuse Effect."

Published on www.hospitalitynet.org| 12/04/2018 I Direct link


Three-film campaign

Designed, produced, and directed by communications agency Orès Group, the same agency responsible for the brand's first TV campaign in 2016, this new appearance will focus on benefits for consumers and on the advantages of daytime hotel use. Avoiding clichés, Dayuse.com will share core values of modernity, simplicity, and quality via films that treat quirky situations with humor and elegance.

Subtly built on an offbeat tone, the three films depict several different users, each with good reasons for wanting to book a hotel room during the day.

The Dayuse Effect is illustrated through each film via a two-part format:

  • #1 a close portrait of different users (travelers for business, leisure, and a couple) at odds with uncomfortable situations;
  • #2 reveal: a projection of the same characters enjoying the Dayuse.com Effect.

The "Dayuse.com Effect" identity campaign will be distributed through digital video devices, including the Teads network on all international Business, Lifestyle, and general media throughout France, Germany, the United Kingdom, the United States, and Australia.

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1 Dayuse, 1000 possibilities


Discover the many joys of hotels by the day with Dayuse.com
Well-being

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Business

Better than an office: a well-equipred room in a unique setting

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Viana Hotel & Spa
Westbury
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Dayuse.com has generated over one million bookings and boasts over 5 000 hotels across 25 countries

A Dayuse.com advisor will answer all your questions on 855 378 5969

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