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Could renting by the hour help hotels? this site thinks so
Cnbc

The French used to call it cinq-a-sept,: That time of the afternoon for men to meet their mistresses before returning to their wives.

Published on cnbc.com | 02/19/2016 I Direct link

103402314-GettyImages-57329365.530x298


But in modern times, could it be a savior for struggling hotel chains?

French website Dayuse.com is one company helping traditional hoteliers to sell rooms for just a few hours during the day.

Buyers include travellers who want a second office, a place to stay between flights rather than use an airport lounge or somewhere to grab a quick rest.

Currently on the website, a 5 hour day time slot at a Best Western hotel in Manhattan is available from $105 dollars. The site claims that's a 70 percent saving on night time use.


Growth Story

DayUse launched in Paris in November 2010, focusing only on the French market. It now operates in 14 countries across Europe and North America.

After announcing EUR15 million euros of funding in January, the platform says it intends to expand to Singapore, Hong Kong, Dubai, Australia and Argentina.

According to one article published on the website, the UK business witnessed 150 per cent growth over the past two years, and expects a similar rise this year.

The firm itself says it will double staff at London and New York offices this year.

Lorenzo Sciotti, Dayuse's business development manager, says most daytime reservations are now used for business.

'In London we get more business clients. Perhaps people want to rest after travel or they want to conduct a quick meeting.

Near airports we get a lot of clients who have missed flights and prefer a bed to an airport lounge, he said.


We are aiming for 5,000 hotels by the end of the year

-Lorenzo Sciotti

Mr. Sciotti says in other markets, such as Italy, leisure bookings are more common.

But even here Sciotti says the main reason is not for love, but rather for what the company calls a daycation.

Imagine you can book a 5 star hotel for the price of a 2 star and you can use all the facilities such as a spa or swimming pool, he said.

Bookings on the site can be made in cash and reservations cancelled without cost.

Mr Sciotti says hoteliers were initially reluctant to risk their brand against accusations of seediness but 320,000 rooms have been booked since its launch.

He claims the business is now better understood and he expects more chains to come on board.

On the site we have 2,000 hotels and we are aiming for 5,000 hotels globally by the end of the year, he said.

The hotel industry has suffered as internet disruptors such as Airbnb have grabbed market share.

But travel analyst at Euromonitor international, Dr. Wouter Geets, said big brand hotels won't fight back by adopting day time bookings.

Hotels want to compete with Airbnb by being more flexible. What that means is late checkouts and early check-ins.

Renting rooms during the day would restrict that, he said.

He was also uncertain about corporate use claiming modern hotel rooms don't lend themselves well to business meetings.

And on the tricky issue of afternoon affairs, Dr Wouter suggested some stigma over renting by the hour does remain.

I can imagine why big hotels would not want to be associated with that.

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1 Dayuse, 1000 possibilities


Discover the many joys of hotels by the day with Dayuse.com
Well-being

More than just a room: spa, pool, restaurant, gym, concierge service...

Business

Better than an office: a well-equipred room in a unique setting

Relaxation

The comfort of a beautiful quiet room

10:00 am 4:00 pm
-84% $532 per night
$89
The Confidante Hotel
Mid-Beach
The Confidante Hotel
More than just a room, enjoy VIP access to a luxury pool Well-being
 
10:00 am 4:00 pm
-51% $299 per night
$149
NOMO SOHO
Manhattan
NOMO SOHO
10:00 am 7:00 pm
-35% $259 per night
$169
Hyatt Union Square New York
Manhattan
Hyatt Union Square New York
 
A unique space to hold interviews and organise creative photo shoots... Business
10:00 am 6:00 pm
-60% $309 per night
$124
Crowne Plaza JFK Airport New York City
South Ozone Park
Crowne Plaza JFK Airport New York City
 
A cosy quilt and a good nap to recharge your batteries. Relaxation

A Dayuse.com advisor will answer all your questions on 855 378 5969 How does it work Need help?

Your dayuse, wherever you want it


Dayuse.com has had over 400 000 bookings and boasts 4 000 hotels across 20 countries

Top cities United States

Dayuse.com, everywhere you go


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