Dayuse translates its ambition of making daytime hotel lifestyle experiences more popular

It's live! We are thrilled to unveil our revamped website, which marks an important milestone in our company's journey: making daytime hotel lifestyle experiences more popular. It is the starting point for our new mission, which goes beyond the brand. Our offers are set to evolve in order to fulfill the preferences of our new guests, those searching for a one-of-a-kind experience close to home. Since its inception, Dayuse has provided solutions for millions of people (such as travelers, nomadic workers and leisure guests), positioning itself as a leader. Today’s evolution is a reflection of our mission: to inspire. Inspire locals to experience the endless possibilities of daytime hotels and make it increasingly accessible. 

We intend to provide a powerful brand experience to enhance our connection with our clients and reflect the experience they deserve. Our tone of voice is engaging, passionate, and playful. Our images are vibrant, packed with smiles and moments of joy captured in hotels during the day. We aim to allow our clients to envision the memories they will create. 

The colors behind our refreshing were inspired by real images of daylight. We see daylight as a call to live a life of freedom, wellness, and full of experiences. Our new colors represent our concept of daydreaming, acting as an invitation to suspend time and provide our clients with the opportunity to revel in the experience of hotels during the day. 

The entire Dayuse platform is shifting toward this goal of assisting our hotel partners in developing the greatest offers to attract this new clientele. Beyond the changes of our visual identity, the customer paths will also be transformed on our website. To meet the expectations of this new target and address the needs of these lifestyle customers, we will be highlighting experiential offers throughout the user journey. Our customers will be able to find qualitative experiences according to their needs: celebrate a moment with their partner, a luxury daycation, unwind in a room for a few hours, discover a new restaurant, or enjoy an exclusive swimming pool.

We are opening the doors to a new world, and want our customers to live their lives to the fullest through accessing beautiful hotels during the day. We hope you will come along for the ride!

https://apps.apple.com/us/app/dayuse-com/id1068461104